- TIEIN
- Link
- Connection
- Cross-promoted item
- Promotional item
- Promotional piece
- Promotional gimmick
- Be relevant
- Show relevance
- Marketing link
- Related product
- Connect logically
- Cereal-box toy, maybe
- Cross-promotion
- Merchandising gimmick
- Adman's gimmick
- Link (with)
- Connect
- Marketing ploy
- Marketing strategy
- Promotional link
- Marketing connection
- Relate (to)
- Relationship
- Ron Burgundy Dodge Durango commercial, e.g.
- Advertising gimmick
- Ad promotion
- Marketing tactic
- Ad man's connection
- Affiliation
- Ad connection
- Marketing ploy, and a hint to this puzzle's theme
- Happy Meals toy, e.g.
- Movie toy in a cereal box, e.g.
- Promotional ploy
- Marketing gimmick
- Promotional connection
- Advertising link
- Video game based on a film, e.g.
- Coordinate (with)
- Publicity device
- Associated product
- Be consistent
- Promotional scheme
- Publicity arrangement
- Make a connection with
- Part of a promotional campaign
- Kind of sale.
- Make a connection.
- Type of sale.
- A type of sale.
- Join together
- Coordinate
- Commercial ploy
- Soundtrack album, e.g.
- Marketing device
- Promotional campaign adjunct
- Many a McDonald's promotion
- Promotional device
- Many a Happy Meal toy
- Many a cereal box toy
- Synergistic promo
- Movie-themed Happy Meal, e.g.
- Connect (with)
- Bit of marketing synergy
- Promotional arrangement
- Advertising connection
- Advertiser's promotion
- Related item
- Use some synergy
- Book with photos from a movie, e.g.
- Business connection?
- Action figure based on a movie, e.g.
- Cross-promotional ploy
- Direct link
- Toy related to a movie, e.g.
- Advertiser's gimmick
- Bit of cross-promotion
- Synergistic product
- Promotional tool
- Promotional product
- Fast food toy, often
