% replaces any number of letters (la% - lake, lamp)_ replaces one letter (ca_ - car, cat)

Other crossword clues for answer "TAGLINE"

TAGLINE
Catch phrase
Entertainer's trademark
Skelton's "God bless," e.g.
In space no one can hear you scream, for "Alien"
Movie poster words
The Breakfast of Champions, e.g.
Catchword; slogan
Catchword
Identifying phrase
Good night, and good luck, e.g.
Quotable bit on a movie poster
Slogan
A lively comedy about a guy who isn't, for "Weekend at Bernie's"
Movie slogan
Movie poster slogan
Catchy trailer slogan
Trailer phrase
Entertainer's signature
Just when you thought it was safe to go back in the water, e.g.
Reality is a thing of the past for "The Matrix," e.g.