- PRMEN
- Image shapers
- They revise images
- They're good at spinning
- Image manipulators, briefly
- Spin doctors, often
- What all four theme entries are?
- Image makers
- Promoters of good will, for short
- Flacks
- Image adjusters
- Some corp. image builders
- Spin docs
- Spinmeisters
- Media mavens
- Media mavens, for short
- Photo op seekers
- Image creators
- Image handlers, for short
- Ad agency guys responsible for 20-, 38- and 54-Across?
- Guys who spin
- Image creators, for short
- Press-release writers, for short
- Publicity specialists
- Release writers
- Sales-promotion experts
- Image consultants
- Image shapers, for short
- Spinning wheels?
- Guys who write releases, for short
- Guys in sales promotion, for short
- Guys who write releases
- Guys running campaigns
- Image consultant guys
- Guys writing releases
- Certain puffer-uppers
- Guys in promotion
- Guys who make people look good
- Image crafters
- Promoters ... or a description of 17-, 23-, 46- and 57-Across?
- Spinners?
- Some spinners, informally
- Guys with reputations to uphold, briefly?
- Spin docs, and puzzle theme
- Non-P.C. spin doctors
- Some image polishers, or a hint to the starred clues and their answers' initials
- Some promoters
