% replaces any number of letters (la% - lake, lamp)_ replaces one letter (ca_ - car, cat)

Other crossword clues for answer "GLEEM"

GLEEM
Crest competitor
Colgate competitor
Crest rival
Ipana competitor
Teeth aren't white until they ___ (old slogan)
Ultra Brite alternative
'70s toothpaste with "green sparkles"
Procter & Gamble toothpaste
Old Colgate competitor
Discontinued P&G toothpaste
Colgate rival
Aquafresh alternative
Procter & Gamble brand
Colgate alternative
Toothpaste with "green sparkles"
Crest alternative
Toothpaste brand once advertised as having the secret ingredient GL-70
Aim rival
Crest competitor, once
Toothpaste brand until 2014
Rival of Rembrandt
Bygone toothpaste