- CRAZE
- Make nuts
- Rage
- In thing
- Hula hoops, once
- Far-flung fad
- Pokemon Go, e.g.
- Hot new thing
- Viral activity
- Crosswords in the 1920s, e.g.
- It's all the rage
- Mania
- Fad
- Pokémon cards, e.g.
- Beanie Babies, e.g.
- Thing, so to speak
- Pop-culture obsession
- Beanie Babies, once
- Pop-culture phenomenon
- Flavor of the month
- Hot item
- Pet rocks, once
- Flavor of the month, so to speak
- It doesn't last
- Latest thing
- Hottest fashion
- It'll blow over soon
- Short-lived preoccupation
- Short-lived fashion
- Briefly hot item
- Hot trend
- Fast-fading fad
- Short-lived fad
- It's not hot for long
- Hairpin stealing, circa 1885
- Fever
- It doesn't last long
- Fashion
- Scrabble, for instance.
- Transient infatuation.
- Passing fashion.
- Thing of the moment.
- Eccentric fad.
- Temporary thing
- Crack in glaze or enamel
- Hula hoops or pet rocks
- Vogue
- Rubik cube or pet rock, e.g.
- Many a new dance
- The twist, once
- The Hula Hoop, once
- Slinkys or Magic 8 Balls, once
- Charleston or lindy, once
- Hula hoops in the 1950s, e.g.
- It's temporarily hot
- It's hot for a while
- Crosswords in 1924-25, e.g.
- Pokémon Go, e.g.
- Wordle, e.g., in 2022
- Crosswords, once
- Fashion or vogue
- Pokémon cards, for one
- More than a trend
- Delirium
- The Twist was one
- Fidget spinners, e.g.
- Beany Babies perhaps?
- Gotta-have-it phenomenon
- The latest thing
- Rubik's Cube, once
- Hot thing, for now
- Dernier cri
- What's hot
- Latest fad
