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% replaces any number of letters (la% - lake, lamp)_ replaces one letter (ca_ - car, cat)

Crossword clues for This deserves another 11 letters:

ONEGOODTURN: This deserves another
ONEGOODTURN: It "deserves another"
ONEGOODTERN: Bird that deserves another?
ONEGOODTURN: It deserves another, in a proverb
TURN: One good ___ deserves another.
TERN: One good __ deserves another: birder's quip
BULOVA: One great face deserves another sloganeer, once