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% replaces any number of letters (la% - lake, lamp)_ replaces one letter (ca_ - car, cat)

Crossword clues for Pepsi's rival 4 letters:

COKE: Pepsi rival
COCA: __-Cola (Pepsi rival)
COKE: Pepsi's rival
RCCOLA: Pepsi rival
COCACOLA: Pepsi rival
DRPEPPER: Pepsi rival